After adding my voice to the user community begging Netflix to increase their Blu-ray selection, I was overjoyed when the tide turned against HD-DVD and Netflix vowed to step up their Blu-ray adoption. Netflix didn't initially cite a fee increase for this. But here come da judge:
From: Netflix [mailto:netflix@email.netflix.com]
Sent: Wednesday, October 08, 2008 9:06 AM
Dear [Netflix subscriber],
As you may know, Blu-ray movies are more expensive than standard definition movies. As a result, we're going to start charging $1 a month (plus applicable taxes), in addition to your monthly membership charge, for unlimited access to Blu-ray movies.
The additional charge for unlimited Blu-ray access will be automatically added to your next billing statement on or after November 5th, 2008 and will be referenced in your Membership Terms and Details. If you wish to continue getting Blu-ray movies for $1 a month more, you don't need to do anything. If not, you can remove Blu-ray access anytime by visiting Your Account at the Netflix website.
If you have questions about this change or need any assistance, please call us anytime at 1-888-638-3549.
-The Netflix Team
Well, now that Netflix actually has sufficient Blu-ray inventory to make it likely that I'll get my DVD Tuesday titles on that Tuesday, I don't mind the $1/month increase. Still a great deal for my pop-culture-addicted self.
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